https://arab.news/5kqzw
- New Luxury Lynx award to celebrate creative excellence in luxury sector
DUBAI: Dubai Lynx, a regional creative festival and awards program organized by Cannes Lions, is now accepting entries for the 2026 awards.
This year sees the addition of a new category, the Luxury Lynx Awards.
Marian Brannelly, global director of Awards, LIONS, told Arab News: 鈥淭he luxury sector is evolving rapidly.
鈥淒riven by innovation and an increasingly discerning audience, brands in this sector are at the cutting edge of culture, shaping and reframing excellence.鈥�
The award will spotlight 鈥渂randed communications and solutions that drive business performance and brand loyalty,鈥� and aim to 鈥渟et a new benchmark鈥� for the regional luxury industry, according to Dubai Lynx.
Other categories have also been updated to reflect the region鈥檚 evolving creative landscape.
The Design Lynx Award now features a new section, Transformative Design, which will recognize the role of design in driving innovation while delivering measurable impact.
The Social & Creator Lynx Award, previously known as the Social & Influencer Lynx Award, has been renamed and expanded, with five new sub-categories, to recognize the growing role of influencers and content creators in marketing.
Dubai Lynx is also broadening the scope of Glass: The Award for Change, extending its focus beyond gender to include issues such as disability, race, sexuality and social inequity.
Entrants must specify the community the work represents; explain the problem it addresses and demonstrate its impact on that community.
Other changes include updates to the Digital Craft and Creative Commerce categories, along with the introduction of a new Cultural Engagement sub-category across multiple awards.
鈥淓ach year, the awards spotlight the work that not only defines the MENA creative landscape but also demonstrates the power of creativity to deliver real business results and cultural impact,鈥� said Kamille Marchant, director of Dubai Lynx.
鈥淎s the industry evolves, Dubai Lynx remains a platform that celebrates those setting new standards, pushing boundaries and driving the future of creativity forward,鈥� she told Arab News.
The deadline for submissions is Jan. 22, 2026, and the awards ceremony will take place on April 1, 2026, in Dubai.